We are Tiffany and Emilie, founders of VIBE Creative Consulting.
We started our boutique consulting firm 15 years into our respective careers after witnessing numerous companies struggling to penetrate and grow a new market. We noticed that the common thread was that these companies had forgotten to embrace the new behaviors, culture, rules and codes coming with this new group of individuals.
As we both lived and worked in various countries where we had to understand the local culture and adapt to thrive personally and professionally, this approach consisting in imposing a product or a strategy on a new target audience is foreign to us.
We do not believe in the “Copy & Paste” method.
We believe in “Adapting & Winning”.
Our integrated solutions
We offer each client a unique combination of skills in Product Merchandising, Marketing, Sales, Communications and Management.
Bringing two complementary expertise and experience under one roof ensures our clients their strategies will be consistent from top to bottom, from product inception to customer relationship management.
Whatever the challenge is, we work the Business and Customer strategies in sync and deliver the best integrated recommendations.
After 12 years abroad, including 8 years in the United States, Tiffany returned to France to develop VIBE Creative Consulting in Europe.
She previously held the strategic positions of Director of Merchandising, Sales and Marketing. Tiffany provides our clients with unique insights and a compelling vision of the Women’s Apparel and Luxury markets, thanks to 15 years in the Lingerie industry (Chantelle, Passionata, Chantal Thomass). Her extensive international experience (North America, the United Kingdom, the Middle East and emerging markets) makes her an expert at adapting strategies locally.
She holds a Master’s degree in Management of the Art & Luxury sectors (Paris-Est Marne-la-Vallée University, France) and graduated in Auditing & Cost Management (Paris Dauphine University, France).
Emilie has been living in the U.S. for the past 10 years, where she now develops VIBE Creative Consulting.
Our clients benefit from her deep understanding of the American and French consumers that she gained as a Retail Manager. She has an extensive knowledge of the Women’s and Children’s Apparel industries as she worked for Catimini, Petit Bateau and Comptoir des Cotonniers. She also previously worked as a PR Consultant at Euro RSCG C&O (Havas) where she was in charge of managing the reputation of large corporations. Her work at an independent record label at the beginning of her career gave her an understanding of the challenges faced by small businesses. As an expert in customer experience, Emilie advises clients on strategic decisions in Branding, Marketing, Sales and Communications.
She holds a Master’s degree in Corporate Communications (NEOMA Business School, France) and graduated in Management & Finance (Paris Dauphine University, France).